about me
I’m a Creative Director focused on building brands as systems that are clear, distinctive, and designed to work at scale.
With a background in spirits and CPG, I’ve spent my career creating and evolving brands across portfolios, formats, and markets. My approach is grounded in translating strategy into something tangible. I create work that holds together in the real world, not just in concept.
I tend to sit between strategy and design, shaping ideas early and carrying them through to execution to ensure they remain cohesive and ownable. I’m hands-on by nature, with a focus on clarity, structure, and the details that make a brand feel considered.
At its best, I believe packaging should create an immediate connection: something intuitive, engaging, and quietly memorable.
Creative Director
SUPERFANTASTICO / MAKIA CREATIVE COMPANY
SEPTEMBER 2020 – Present
BROOKLYN, NY / HELSINKI, FI
previous experience
Creative Director
bluemarlin / May 2016 – Aug 2020
Associate Creative Director
Chase Design Group / Dec 2015 – May 2016
Design Director
Dragon Rouge / Jan 2014 – Nov 2015
Senior Creative Lead
Clark Mcdowall / Aug 2013 – Jan 2014
Senior Design Consultant
Siegel + Gale, Landor, CBX / Mar 2013 – Jul 2013
Associate Creative Director
Safari Sundays / Apr 2009 – Mar 2013
Senior Art Director
TracyLocke / May 2005 – Mar 2009
Designer, Innovation Labs
The Arnell Group / May 2004 – Dec 2004
Art Director
Quaker City Mercantile / May 1999 – Dec 2003
AWARDS
Bronze: Packaging
Crowmoor
2019 Pentaward
Certificate: Packaging
Battery
2019 Pentaward
American Graphic Design Award
Mount Gay 1703
2017 Graphic Design USA
Gold: Packaging
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2012 iF Packaging Awards
Silver: Packaging
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2012 Pentaward
American Graphic Design Award
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2011 Graphic Design USA
Sales Packaging
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2011 iF Packaging Awards
American Graphic Design Award
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2010 Graphic Design USA
Gold: Packaging
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2010 Pentaward