about me
Creative Director and brand leader helping consumer brands grow through design, strategy, and scalable systems.
I believe creative work should make people feel something.
I’m a Creative Director with 20+ years of experience building and evolving consumer brands, with a focus on brand identity, packaging, and systems that scale, particularly in regulated and competitive categories.
At its best, creative work brings a moment of happiness, surprise, or recognition to someone’s day. I partner with founders, brand leaders, and teams to modernize brands without losing what makes them recognizable, and to create work that performs both on shelf and in the real world.
The work below reflects a design-led approach rooted in taste, collaboration, and practicality, focused not just on how brands look, but on how they last.
Creative Director
SUPERFANTASTICO / MAKIA CREATIVE COMPANY
SEPTEMBER 2020 – Present
BROOKLYN, NY / HELSINKI, FI
previous experience
Creative Director
bluemarlin / May 2016 – Aug 2020
Associate Creative Director
Chase Design Group / Dec 2015 – May 2016
Design Director
Dragon Rouge / Jan 2014 – Nov 2015
Senior Creative Lead
Clark Mcdowall / Aug 2013 – Jan 2014
Senior Design Consultant
Siegel + Gale, Landor, CBX / Mar 2013 – Jul 2013
Associate Creative Director
Safari Sundays / Apr 2009 – Mar 2013
Senior Art Director
TracyLocke / May 2005 – Mar 2009
Designer, Innovation Labs
The Arnell Group / May 2004 – Dec 2004
Art Director
Quaker City Mercantile / May 1999 – Dec 2003
AWARDS
Bronze: Packaging
Crowmoor
2019 Pentaward
Certificate: Packaging
Battery
2019 Pentaward
American Graphic Design Award
Mount Gay 1703
2017 Graphic Design USA
Gold: Packaging
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2012 iF Packaging Awards
Silver: Packaging
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2012 Pentaward
American Graphic Design Award
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2011 Graphic Design USA
Sales Packaging
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2011 iF Packaging Awards
American Graphic Design Award
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2010 Graphic Design USA
Gold: Packaging
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2010 Pentaward